What exactly is “Drund”?
Drund is the name of our technology platform and support service.
What does your technology platform actually do?
The Drund technology platform is designed to be a one stop white label solution for enterprise brands that want a fully integrated technology solution from mobile apps, web and a fully scalable VPC (virtual private cloud) to power their content delivery.
The Drund platform supports live mobile video streaming with chat, mobile commerce, auctions, pay per view events, digital subscriptions, loyalty points system, virtual currency, content management & moderation tools, private and public groups, mobile forums, custom roles and permissions for member management, push & email notifications, single sign and publishing tools for Facebook, Twitter, etc., private messaging, statistics, leaderboards, and other community management and revenue generating solutions.
What kind of services does your company provide and why are they needed?
We provide everything from technical consulting, custom data integrations, project management, content strategy, content implementation, onsite training, and content production support. In our experience, we have found that the best way to help our partners is not just to provide them a technical solution, but also help them figure out how to best apply the latest technologies coupled with changing consumer expectations with both strategy and experienced people.
Is there a meaning or history behind the name “Drund”?
Our reasoning in 2010 for the name was:
A five year old should be able to phonetically say the word and reasonably sound it out so they could spell it (because you still had to type a domain name accurately in the address bar of a browser). It had to be one syllable, five letters for ease of typing and under $50.00 to purchase because if you did not have a major budget to establish a brand then it better be affordable.
Isn’t this just like Facebook/Twitter/Snapchat/Instagram and if not what is the difference for your customers?
We are similar because we all adopt whatever the current best practices in user interface design. The difference for our customers is because the networks we power are solely controlled and focused on their brand. Recent Forrester social media research found that brand’s with pages with more than 500K likes reach less than 2% of their audience and even less than that interact with their content. We are in the business of helping our partners take back control of the monetary value of their content and brand. We believe it is great content and brand strength that is the primary driver of value not the medium.
Why can’t your partners offer promotions & content direct to their audience by email or their existing apps?
They can and do, the difference is that their audience now expects to be a part of the discussion in a two way format centered around them not a one way broadcast. They expect that because of free and innovative services from Apple, Google, Facebook, Amazon and others. Our partners are not in the technology innovation business; they are focused on creating content and services for their customers. The difference is we provide them the ability to deliver promotions and content in the way their customers now expect.
Brands and organizations already tried this 10-12 years ago (like golf.com) and it did not work, why or how is this different?
There are lots of reasons why it did not work 10 years ago but here are some critical differences:
Powerful smartphones and with high speed cellular internet did not exist 10-12 years ago. Both of these factors make it much more convenient to access content instead of having to go to a desktop and “boot it up”.
Consumer acceptance of virtual identities and the comfort of transmitting personal information have dramatically changed.
The app ecosystem has created a simplified set of technical standards and process for anyone to manage the latest technologies without the need of knowing how to manage complicated methods from the desktop days.
How does this work with brands' existing consumer engagement strategies utilizing social (IE FB, Twitter, Snap, Instagram, Branded App, website, Blogs)?
At its most basic level (depending on the brand) the free public social networks are primarily for general brand awareness, campaigns/content that is designed for the potential of viral peer to peer sharing with the goal of creating interest in conversion goals that help drive revenue from a premium network/channel that we provide for them.